First it was Black Friday. Then it was Black Friday week. Then Black Friday Month. And this year for the first time, I saw ‘Black Friday Season.’ There are pre-Black Friday sales, and if we wait long enough, likely post-Black Friday sales. And for us in Canada, it’s all built around a holiday we celebrated last month!
From speaking with savvy advisors, some of the deals offer real value – lowest pricing of the year style value. Others, not so much. You know better, so you be the judge.
The press releases have been flooding in for weeks now, so here’s a curated summary of Black Friday deals from suppliers popular with Canadian advisors. Over the next couple of days we’ll keep adding to the list, so you can see as many as possible in one place.
Black Friday Cruise Specials
Allure of the Seas is getting a US$100 million 'amplification.' (Photo Credit: Royal Caribbean)
Royal Caribbean has a short but sweet Black Friday offer valid for bookings on Thursday, November 28 and Black Friday, November 29. Cruisers can capitalize on vacation deals, including sales on new adventures across Alaska, Europe, and the Caribbean through Spring 2027 and the highly anticipated Star of the Seas, arriving August 2025. Highlights include a buy one, get one 60% off a second guest, a Kids Sail Free offer and up to $800 off base fares.
Riviera River Cruises' MS Douro Elegance. (Photo Credit: Riviera River Cruises Media)
Riviera River Cruises is an ultra-premium river cruise brand offering experiences aboard its fleet of 13 custom-designed ships, which sail along Europe’s most iconic waterways, including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine, and the Dutch Waterways.
Black Friday Deal: Clients booking any 2025 departure between November 21 and December 6 will enjoy a €100 onboard credit per person, plus agents will receive a $100 gift card per cabin. This Black Friday offer applies to all dates, sailings, and categories, with additional savings of $500 per cabin on cruises of 7 nights or more and $1,000 per cabin on 10-night or longer cruises. Looking ahead to 2026, clients can also take advantage of a special ‘two for one’ deal on all departures.
Norwegian Cruise Line's Norwegian Jewel.
Norwegian Cruise Line’s Black Friday Sale is on now. The line says its ‘best sale of the year’ offers travellers 50% off all cruises, including sailings on its newest ships Norwegian Prima and Norwegian Viva, along with soon-to-debut vessels Norwegian Aqua and Norwegian Luna sailing in 2025 and 2026 respectively.
To further elevate the onboard experience and provide more value, travelers can combine the promotion with NCL’s all new ‘More At Sea™’ package, which delivers even more of the premium inclusions guests are looking for, so they can have their best vacation yet with more of what they love. Guests can experience more with NCL, with voyages to 450 bucket-list destinations worldwide.
Luxury Boutique River Cruise Line is Adding Unique New Itineraries, Including a Women’s Only Cruise, All-Inclusive Golf Package and more
Uniworld Boutique River Cruises is launching its 12 Days of Christmas Event on Black Friday with exciting daily savings and surprises ranging from 50% off popular cruises to free trip extensions, waived solo traveller supplements and more.
Uniworld will also offer special deals for wine lovers and discounts on exotic destinations. A new offer will be unveiled each weekday for 12 days, with the first unveiled on Friday, November 29. Offers will be valid for travel on select sailings in 2025.
Holland America Line's Westerdam near a glacier in Alaska. (Photo Credit: Holland America Line)
Holland America Line is launching a Black Friday offer leading up to the biggest shopping day of the year. Running from now through December 1, travellers can shop for their dream vacation and choose from over 800 cruises included in the sale departing through October 2026.
Guests who book a qualified cruise during the Black Friday offer will receive up to 25% off the cruise fare, free prepaid crew appreciation, 50% reduced deposits, and free third and fourth guests when travelling in the same stateroom. For guests who want even more value, the Black Friday offer is combinable with Holland America Line's "Have it All" premium fare.
Scenic Eclipse in New York (Photo Credit: Scenic Luxury Cruises & Tours)
Scenic Group’s Black Friday event has arrived, marking significant savings opportunities for travellers eager to explore the world in style. Scenic Luxury Cruises & Tours and Emerald Cruises are offering savings across a selection of their most popular river and ocean itineraries. The sale features up to 35% off on select award-winning journeys from both Scenic Luxury Cruises & Tours and Emerald Cruises. Black Friday offers are available until December 4
To learn more, Scenic Group Black Friday offer details on can be found at:
Emerald River Cruises
Scenic River Cruises
Emerald Yacht Cruises
Scenic Eclipse
Black Friday Airfare Deals
Air Transat is offering discounted flights as part of its Black Friday sale. (Photo Credit: Transat)
Transat & Air Transat have launched a Black Friday ‘mega sale,’ enabling your clients to enjoy savings of up to 50% off on South packages, while a selection of flights are available starting at $549. The offer is valid on individual bookings made by December 1 for select travel dates before June 18, 2025 (for flights) or June 30, 2025 (for packages).
BermudAir will offer Bermuda flights from Baltimore/Washington International Thurgood Marshall Airport. (Photo courtesy of BermudAir).
BermudAir invites travellers to take advantage of airfare discounts and holiday package deals during its Black Friday week sale, running from November 26 through December 3, 2024. Marking BermudAir’s first year participating in the annual Black Friday promotions, the airline is offering savings on upcoming adventures:
· 40% off all Business class and Economy class flights through December 18, 2024
· 30% off all Business class and Economy class flights from January 4 through March 31, 2025
· 20% off all Business class and Economy class flights from April 1 through June 30, 2025
· BermudAir Holidays is offering up to 75% savings on airfare for select hotel packages.
Discounts are automatically applied at checkout and no promo codes are required.
Arajet 10th plane
Arajet, the low-price Dominican airline announced an increase in special flights on several of its routes during December and January due to high season and made them available on its website with prices from one dollar each way (without taxes or fees included) in honour of Black Friday. The increase in these special flights comes hand in hand with the Black Friday campaign announced by the company which is available from November 25 to 30 and applies to direct flights and connections, for people who wish to fly to any of the 23 destinations offered by the airline increasingly interconnecting the American continent.
PHOTO: TAP Air Portugal Airbus A319. (photo via Yellow_lizard/iStock Editorial/Getty Images Plus)
TAP Air Portugal has announced its Black FLYday sale with roundtrip economy fares to Europe starting from CAN$579 roundtrip, and Business Class to Portugal starting from CAD $2199 roundtrip from Toronto, or CAD $2599 from Montreal. The sale is available for purchase from now through December 4, for travel from January 14 to May 15, 2025 (except for April 7-22, 2025).
Black Friday Resort Deals
Karisma Hotels & Resorts launches its 2024 Black Friday Sale. (Photo Credit: Karisma Hotels & Resorts)
Karisma Hotels & Resorts is offering Black Friday savings of up to 65% on stays at hotels in Mexico, the Dominican Republic, and Jamaica. Guests can book from now through December 6, for travel through January 2, 2027 to take advantage of savings at Nickelodeon Hotels & Resorts, Margaritaville Island Reserve Resorts, and Azul Beach Resorts.
At Nickelodeon Hotels & Resorts Punta Cana, families can save up to 65%, enjoy up to $1,000 in resort credits, and have kids stay free. At Nickelodeon Hotels & Resorts Riviera Maya, guests can save up to 45% and receive up to $400 in resort credits. Margaritaville Island Reserve is featuring savings of up to 60% at Margaritaville Island Reserve Riviera Maya and up to 55% at Margaritaville Island Reserve Riviera Cancun, along with up to $1,000 in resort credits. At Azul Beach Resort Negril, families can save up to 60%, enjoy up to $1,000 in resort credits, and have kids stay free.
Three Nights in St. Lucia From $990 Per Person at Windjammer Landing Villa Beach Resort (Courtesy of Travel Impressions)
Windjammer Landing Resort & Residences in Saint Lucia has unveiled its Black Friday, Cyber Monday, and Travel Tuesday Sale. Guests can indulge with exclusive savings of up to 60% off on all luxury room categories and villas. The limited-time promotion is available for bookings made from November 25 - December 18, 2024.
In addition to the savings, guests who book five nights or more will receive a $200 USD resort credit to use towards spa treatments, dining, or exciting watersport activities. Whether relaxing by the pool, exploring the vibrant beach, or enjoying world-class dining, this resort credit offers even more value for guests
Black Friday Tour Deals
Transat's Black Friday sale is on now. (Photo Credit: Transat)
Transat & Air Transat have launched a Black Friday ‘mega sale,’ enabling your clients to enjoy savings of up to 50% off on South packages, while a selection of flights are available starting at $549. The offer is valid on individual bookings made by December 1 for select travel dates before June 18, 2025 (for flights) or June 30, 2025 (for packages).
Exodus Adventure Tours says it has rolled out its biggest 2024 savings event for Black Friday and Cyber Monday. For bookings made now through December 2, travellers can receive 20% off curated, hiking, biking, culture and wildlife trips. This exclusive Black Friday promotion applies to Exodus' guided trips departing between January and September 2025, with a range of destinations suited to every type of explorer.
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