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"How to you sell after the pandemic?" This was the subject of the afternoon conference which concluded the first day of the Tahiti Specialist Conference which runs until September 16 in Los Angeles. Everything was orchestrated by Noel Morrison, director of communications for Tahiti Tourisme.
"Priorities have changed since the pandemic, and you and your customers have changed, so the old ways won't work anymore," said guest speaker Shawna Suckow, CSP and CVP, said. to the agents gathered who wanted to stock up on tips and tricks to sell better in this post-pandemic era.
"What used to work doesn't work anymore"
Clients aren't going to care about you or your services before they care about you, because it's about the person now, she continues. We have never considered the human factor as much as we do now.
The question was asked: What do you think is the 2nd most visited section on your website?
The answer: About us...
"Your job as an agent is to stand out from the competition. And your competition is not the other agents, people who contact you are just going going to want to ask questions and use your knowledge, and then they'll book on their own, do you know why? Because they don't care, they don't know you. They don't care about you on a human level."
According to the speaker, people have to see and recognize the human value in order to be able to buy from them. "Then, when they are ready to book that 20 000$ trip, you have to be top of mind. You have to be memorable, you have to create value, you have to stand out, so they think of you and book with you."
The conference gave agents a few tips on how to do this, including:
- video emails are the future. Your customers will get to know you. It's human and it will be appreciated, don't be shy, it really has to become a new reflex.
- create a community of ambassadors .Why not offer Starbucks gift cards in exchange for a review on Facebook or Google?
- ask your clients to share their travel photos and videos with you, it will help build your community and there are many travelers, especially millennials, who are just waiting for that. Use it to your advantage!
The conference concluded with a question: "It would be a shame to return to the normal before, don't you think?"
The human factor is so much more important than before, we must not forget that. We are much "closer" and customers want to know you before they buy from you, never forget that.
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