by Natasha Lair
Last updated: 6:55 AM ET, Fri March 28, 2025
The Travel Industry Council of Ontario (TICO) has introduced new resources to its Registrant Toolkit.
The move comes as TICO highlights the impact of consumer awareness on booking decisions.
According to TICO, consumers who understand the protections available to them are significantly more likely to choose a TICO-registered business—75% compared to 43% of the general public.
A recent TICO survey revealed that 56% of registrants have accessed the toolkit, which has been visited over 10,000 times since its launch.
Additionally, 18% of registrants share its resources with all their customers, while 15% use them with most of their clients.
Based on industry feedback, TICO has now added three new features to enhance the toolkit:
- A social media video: A short, engaging clip designed to remind customers and online communities of the security that comes with booking through a TICO-registered business.
- An email signature and invoice statement: A simple message linked to a landing page to keep consumer protection at the forefront.
- A conversation guide: A reference tool to help travel professionals clearly and confidently explain the protections available to their clients.
“Consumer protection isn’t just peace of mind for travellers, it can be a competitive advantage for Ontario’s travel businesses,” said TICO CEO Richard Smart.
“Consumers are looking for security and confidence as they plan their travel, and these new tools make it easier than ever to showcase the benefits and added protection you offer.”
The updated toolkit is available now.
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