by Natasha Lair
Last updated: 8:00 AM ET, Mon April 28, 2025
Sandals Resorts is inviting Canadian travel advisors to get “closer” — to the Caribbean, to Sandals and Beaches Resorts, and to increased sales — with the launch of its 2025 Masterclass training series.
Organized by Unique Vacations Canada, the program offers a mix of in-person and online sessions running from May to October 2025.
Registration is now open, with limited space available for in-person events.
“We are excited to launch our new 2025 Masterclass series and can’t wait to be back on the road with it for the first time in over five years,” said Maureen Barnes-Smith, VP, Sales & Marketing, Canada, Unique Vacations Canada.
“By shining the spotlight on the authentic Caribbean – our Caribbean – and the proud home of Sandals and Beaches Resorts, we’ll be able to help advisors guide their clients to the right resort, the right room category, and the right experiences for their next all-inclusive vacation. This all translates to a happy client and a happy advisor.”
Leading the sessions is Lorna Richards, National Training Manager at Unique Vacations Canada, who will be joined by a Sandals Business Development Manager.
The two-hour online classes will be live and not recorded, while in-person events are scheduled across cities including St. John’s, Ottawa, Langley, Calgary, Winnipeg, and Oakville.
Advisors who participate can also earn four ACTA credits toward their Certified Travel Counsellor or Certified Travel Manager designation and fulfill the educational requirement to maintain or earn Sandals Elite Advisor (S.E.A.) status.
For more information or to register, advisors can visit the registration site or contact their local Business Development Manager or Inside Sales at 1-800-545-8283.
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