Roadtrips Launches 2026 FIFA World Cup Travel Programs for Advisors

Sports travel company Roadtrips announced it is working with travel advisors to develop customized World Cup travel itineraries. 

Canadian host cities are expected to see increased inbound travel during the tournament period.

According to the company, travel programs can include accommodations in host cities, transportation between venues, meet-and-greet services, on-site support and itineraries built around the official match schedule.

Advisors can structure trips around a single team, create multi-city World Cup travel itineraries, or focus on high-demand periods such as finals week.

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The 2026 FIFA World Cup will host 48 teams playing 104 matches across 16 host cities in Canada, the U.S., and Mexico from June 11 to July 19. 

The expanded tournament format and tri-country hosting model are expected to drive strong demand for World Cup travel, particularly for clients attending multiple matches or travelling between host cities.

“With the schedule now available, advisors who act early will be best positioned to secure availability and deliver exceptional value to their clients,” said Dave Guenther, President of Roadtrips, part of Internova Travel Group. 

“Our team handles the logistics so advisors can focus on building relationships and growing their sports travel business.”

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Roadtrips is also encouraging travel advisors who already sell its products to review and update their advisor registry information to access commission programs, marketing materials, and ongoing updates related to 2026 FIFA World Cup travel.

The 2026 tournament marks the first time the FIFA World Cup will be hosted across three countries and the first to expand to 48 teams. 

Roadtrips is part of Internova Travel Group’s Vacation Group division and has experience supporting travel to major international sporting events, including previous FIFA World Cups and Olympic Games.

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