Redtag.ca and parent company H.I.S.-Red Label Vacations have entered a multi-year agreement to raise $1.5M to support the Labatt Family Heart Centre at The Hospital for Sick Children (SickKids).
The Labatt Family Heart Centre is considered among the top three heart centres in the world, driving innovation that consistently leads to better outcomes for patients with heart disease.
A staff lounge at Toronto's Hospital for Sick Children is being named in honour of RedTag.ca for its fundraising efforts. (Photo Credit: RedTag.ca)
As part of the multi-year agreement, SickKids has granted redtag.ca an exclusive naming opportunity for the staff lounge, to recognize the travel company’s continued commitment.
"At redtag.ca, we believe in the power of giving back to the community, and our annual donations over the past eight years to SickKids Foundation reflect our commitment to supporting the tireless efforts of healthcare professionals," says Nathalie Tanious, President & CEO at H.I.S.-Red Label Vacations Inc.
Nathalie Tanious, COO of TravelBrands. (Photo Credit: TravelBrands)
"It is an honour to be recognized by the foundation, and we hope this space provides the dedicated individuals at SickKids with moments of respite and relaxation."
"We are incredibly grateful to have partners like redtag.ca and their customers, who continue to show tremendous generosity towards SickKids," says Katie McHugh-Escobar, Director, Community Partnerships at SickKids Foundation.
"For the last 8 years, the redtag.ca team has gone above and beyond to fundraise for critical programming in the hospital like the Labatt Family Heart Centre. That level of dedication to the cause helps make the centre at SickKids among the top three heart centres in the world, where innovation is consistently leading to better outcomes for patients with heart disease."
redtag.ca's contributions are facilitated through various fundraising events, notably the annual SickKids Day where 1% of all sales are donated to SickKids. In 2023, SickKids Day surpassed expectations, allowing redtag.ca to significantly impact the lives of those dedicated to the health and well-being of children.
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