Greater Miami and Miami Beach continues to welcome Canadians with “open arms and fresh experiences”, as showcased in a recent familiarization (FAM) trip hosted by the Greater Miami Convention & Visitors Bureau (GMCVB), Sunny Isles Beach Tourism Council, and Air Canada from May 5 to 8, 2025.
Eight Canadian travel advisors from Toronto and Montreal flew in on Air Canada direct flights to explore Greater Miami’s evolving tourism landscape, learn firsthand about the destination and celebrate Global Travel Advisor Day.
“As Miami gears up for an exciting pipeline of new developments this year and through 2026, Canadian travellers can continue to expect great connectivity via Air Canada and a welcoming environment filled with adventure, value, and sunshine year-round,” says Debra Lee, Director of Travel Industry Sales of Greater Miami Convention & Visitors Bureau. “This FAM is a testament to GMCVB’s commitment to the Canadian market and a showcase of how the destination is constantly evolving to meet the desires of modern travellers.”
The robust itinerary included exploring neighbourhoods like the Little Havana Culinary Tour, street art explorations at Wynwood Walls, and immersive experiences at the Museum of Ice Cream, which spoke to the diverse culinary and cultural activities available at the heart of the city. The advisors also had the opportunity to visit several newly renovated and standout properties.
Evenings were filled with flavour and flair, giving the advisors a taste of Miami’s multicultural energy.
Before heading back, the advisors visited PortMiami – the world’s largest cruise terminal with a total maximum capacity for 36,000 passengers, and the Miami Worldcenter – Florida’s largest retail and entertainment venue, which is home to flagship global brands and Miami local favourite and boutique shops.
Upcoming Promotions
According to a press release, Canada remains a key market for Miami, with hotel bookings from Canada up 8% year-over-year for stays between January and June 2025. Visitors may be interested to know about:
Canadian travel advisors interested in future FAMs or trade resources can reach out to GMCVB’s Debra Lee at [email protected] or access the destination’s website for updates here.
Topics From This Article to Explore
