General Tours World Traveler

About General Tours World Traveler

Headquartered in Keene, N.H., General Tours World Traveler was founded in 1947 by travel industry pioneer Alex Harris. The company's guiding philosophy originated at the Geneva Peace Conference following the Second World War, with a mission to build bridges of understanding between North America and Eastern Europe. Since that time, the company has expanded its operation well beyond Europe, and now operates on five continents. More than 1 million travelers have enjoyed getting to know the world through General Tours' unique trips.

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Upcoming Webinar
Japan in Bloom: Sell Spring 2027 Cruises with Confidence with HankyuMonday, July 27, 2026
4:00pm Eastern
Spring is one of the most sought-after times to visit Japan, making it the perfect opportunity to...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...

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