Last updated:: 7:00 PM ET, Tue November 25, 2025
A groundbreaking survey released by Hyatt's Inclusive Collection reveals a troubling disconnect in how people spend their time—and points to travel as a powerful remedy for reconnecting with what matters most.
The Time Rich Report, conducted with Wakefield Research, found that 82% of respondents feel they aren't getting enough time with the people who matter most. This widespread time scarcity affects families, couples and individuals alike, creating a hunger for more meaningful moments in an increasingly distracted world.
The survey paints a particularly stark picture for parents, with 86% reporting they lack quality time with their children. Perhaps most telling, parents spend nearly as much time on their devices as they do with their kids—a statistic that underscores the challenge of achieving genuine presence in daily life.
Couples aren't faring much better. While 31% say they don't get enough time together, the survey revealed that 84% experienced lasting positive effects after taking a trip together, suggesting that travel's benefits extend well beyond the vacation itself.
The loneliness epidemic also features prominently in the findings. With 55% of respondents reporting feelings of loneliness and only half having had a meaningful conversation in the past week, the data suggests people are struggling to forge deep connections in their everyday lives.
Yet the survey also reveals travel's unique power to address these challenges. A remarkable 62% of respondents consider travel to be quality time, and if money were no object, 42% would choose a dream trip with family as their top priority. Even the act of planning a trip boosts mood for 50% of people.
For the travel industry, these findings signal a need to move beyond simply providing escapes. Ana Tomicevic, vice president and global brand leader for Hyatt's Inclusive Collection, emphasized that the data points to demand for travel experiences that maximize quality time while minimizing planning stress and distractions.
In response, Hyatt's Inclusive Collection is launching a portfolio-wide campaign called "Time Here Is Worth More" and partnering with wellness pioneer Deepak Chopra to introduce "Mindful Moments" programming across its 140-plus all-inclusive resorts. These initiatives aim to help guests achieve greater presence and forge deeper connections during their stays—addressing the very time poverty the survey uncovered.
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