ACV Launches ‘How Does a Vacation Sound?’ Campaign

Focusing on the “sensorial” aspects of vacation is the aim of Air Canada Vacations (ACV) latest marketing push. 

"Vacations can be powerful," said Selma Filali, Senior Director, Marketing and E-Commerce at Air Canada Vacations. "Our hope is that this campaign will encourage Canadians to find those little moments of calm, reminding them just how restorative a vacation can be."

The campaign launches today, Oct. 6, 2025 and runs until Nov. 2, 2025. It includes:

• A "Sounds Like a Vacation Contest" where Canadians can enter for a chance to win a one-week, all-inclusive trip for two to Punta Cana and 100,000 Aeroplan points. (Complete contest details here.)
• A virtual sound bath experience in collaboration with wellness and travel content creator Carrie Bailey, livestreaming on October 9 at 7:00 p.m. ET on Air Canada Vacations Instagram page.
• Digital and social media activation, out-of-home media placements and radio ads in key cities including Montreal and Toronto.

The campaign also unveils Air Canada Vacations new 2025/2026 Digital Sun Guide to the public. The guide, with more than 620 sun and all-inclusive options to choose from, was unveiled to travel trade in a series of “Dream Makers” roadshows put on by ACV, with a digital version set for this week. 

Related: ACV Product Launch, Virtual Edition

 

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