by Jen Mallia
Last updated: 11:00 AM ET, Fri October 30, 2026
The Association of Canadian Travel Agencies and Travel Advisors (ACTA) will be celebrating its 50th year in 2027. Part of the plan to recognize this milestone is the reintroduction of its Join, Renew, Refer and Certify program — with an impressive prize up for grabs.
The program encourages Canadian travel advisors to be involved with ACTA, by joining or renewing their membership, referring other advisors to the organization or becoming certified.
This year, each of these actions will earn an advisor an entry into a draw for an Aurora Expeditions cultural journey in Europe. All eligible membership renewals, including CTC certification renewals, will qualify retroactively to the official launch of ACTA’s membership renewal drive in September 2026.
The winner will receive a complimentary cabin for two on an Aurora Expeditions cultural
expedition, valued at up to $21,000 CAD per person. They’ll be able to choose from seven eligible 2028 departures featuring itineraries across Europe.
“Our members are at the heart of everything ACTA does,” states ACTA. “Every new member, renewal, referral and professional certification strengthens our community and the future of our profession. As we celebrate ACTA’s 50th anniversary, we’re especially pleased to recognize that commitment with an unforgettable opportunity made possible by Aurora Expeditions.”
Aurora Expeditions is pleased to support ACTA and the Canadian travel advisor community. “We’re proud to partner with ACTA in supporting Canadian travel advisors. Their expertise and passion inspire clients to discover expedition cruising and experience some of the world’s most remote and remarkable destinations, and we’re honoured to support a program that celebrates their contribution,” says Beth Mercier, Vice President, Sales, North America.
Save the Date
The grand prize winner will be announced at ACTA’s 2027 Canadian National Travel Industry Summit on September 9, 2027, at the Toronto Congress Centre.
For more information about ACTA and this promotion, please see www.acta.ca/join-renew-refer-certify.php
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