TravelPulse Canada on the Scene: ACV Dream Makers Tour

Image: ACV Dream Makers Tour in Edmonton takes the stage at the JW Marriott (Photo Credit: Jen Mallia/TravelPulse Canada)
Image: ACV Dream Makers Tour in Edmonton takes the stage at the JW Marriott (Photo Credit: Jen Mallia/TravelPulse Canada)
Jen Mallia
by Jen Mallia
Last updated: 3:50 PM ET, Wed September 10, 2025

The Air Canada Vacations (ACV) Dream Makers tour hit Edmonton last night, with representatives from resorts and sun destinations eager to share the latest and greatest in store for visitors this year. There were delicious nibbles and even some live music and dance entertainment to ramp up the excitement. 

An in-depth presentation of the ACV offerings from Marigold Frontuna, General Manager, Sales, Western Canada and Erminia Gallina, Director of Sales gave advisors a look at a wide swath of what they can book for clients: sun, cruise, global, tours and more. They went over some of what is in the available toolkits (including the Asia, Oceania and South America toolkit that remains digital-only for the time being, as new things are constantly being added) and some of the upgrades they are looking at implementing for the upcoming season — stay tuned for details at the start of November.

Some of the highlights from the night were:

  • Launch of the 2025/2026 Digital Sun Brochure (in its 4th consecutive year) featuring 620+ hotels, including 42 brand-new Sun properties and 32 new U.S. additions.
  • Now expanded to 64 destinations, with five new destinations: Cartagena (Colombia), Miches (Dominican Republic), Palm Springs & Napa Valley (California), San Juan (Puerto Rico).
  • New Virgin Voyages itineraries and CroisiEurope river cruises (from September 2025).
  • Expanded Play Collection: 92 resorts (and counting) and 24 Play hotels across the USA.
  • Long Stay Packages: Spain, Portugal, Thailand, Indonesia, and World Cruises. Coming soon: Italy & Australia.

New & Unique Products:

  • Air Canada’s New destinations: Rio, Chile, Guadalajara, Guatemala City, Naples, Tepic, Puerto Escondido, Lima, Belize, Porto, Prague, China, and now Palma de Mallorca.
  • New experiences: campervan adventures in Australia and New Zealand, rail journeys in New Zealand.
  • Special Experiences: Chill Out (Pride) Event, Fitness Retreat, Wellness at Sea and Judy’s Kitchen Party.
  • Car Rentals: Exclusive 16 percent commission launch promo and competitive pricing.

For Groups:

  • Updated GQT (group quoting tool) Platform.
  • New Groups Loyalty Program launching soon.
  • Dedicated Groups workshops & FAM trips planned.

 

Advisors were also reminded about the ACV Cruise Promise and Vacation Promise, which guarantee travellers an added measure of peace of mind and are a stong value proposition that could help boost sales. Additionally, key points and enhancement of the ACV program were highlighted: 

  • ACV&ME Loyalty Program: Currently offering the ability to earn and redeem for Aeroplan® points, travel vouchers, Visa gift cards, and more, with a full program revamp coming soon to deliver even greater rewards, flexibility, and value for our travel partners.
  • ACV@HOME initiatives (including awards and an award trip) support advisors remotely.
  • Travel Agent Advisory Board continues to guide ACV strategy and initiatives and will be looking for new members starting in January.
  • Earn Aeroplan® points on all flight-inclusive packages.

To get a look at what’s in store with Air Canada Vacations for the upcoming winter sun season, take at look at agents.dreamofsun.aircanadavacations.com


The roadshow continues:

  • Vancouver – September 11, 2025 | Sheraton Wall Centre
  • Montreal – September 16, 2025 | Palais des congrès de Montréal
  • Toronto – September 18, 2025 | Universal Event Space

For details see: ACV Invites You to Product Launch Event


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Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

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