Canada is growing as a destination for adventure travel. While our wide expanses of nature and diverse landscapes have long drawn adventurous souls, the market is growing, notably led by Canadians keen on discovering their own backyard.
Small group adventure tour company Radventures reports bookings are up from abroad, with U.K. visitors up from 8.3% to 12.2% year-over-year and Australian bookings have nearly doubled, from 4.4% to 8.1%, but its Canadians who are showing a steep 60 percent rise in booking compared with last year.
"We're seeing a real shift in what people want from Canada, and we have no shortage of incredible places to show them,” says Dale Schober, Founder and CEO of Radventures. “People are tired of being funnelled toward the same crowded viewpoints and calling it adventure.”
Radventures has identified five trends that are set to shape adventure travel in Canada in the near future, and have responded by expanding its offerings beyond the Rockies, where it is based in Banff, to capitalize on the growing demands in other regions.
“[Travellers are] looking for smaller groups, more time in nature, and places where tourism still benefits local and Indigenous communities instead of overwhelming them,” says Schober. “That's exactly why we're expanding into parts of Canada that most visitors never see. We don't need to create more bucket-list destinations. We need to help people discover the incredible places that have been here all along.”
Radventures shares the following data and trends, plus tours travellers may book to experience for themselves:
Trend #1: Arctic tourism
Canada is making one of its biggest investments yet in the future of Arctic tourism. Recent national initiatives include the launch of the Arctic Canada Tourism Network as well as a $40B commitment to Northern infrastructure
Together, these efforts aim to make Canada's North more accessible while ensuring tourism grows with Indigenous leadership, environmental stewardship and long-term benefits for local communities.
Radventures is now one of the few tour operators now offering year-round adventures in the Yukon, a place many call “the Patagonia of the North.”
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The 8-day Yukon Summer: Light That Never Ends highlights include hiking through a UNESCO World Heritage landscape of glaciers and icefields, midnight paddling, and visits to Indigenous cultural centres.
- While the 4-day Yukon Winter: Chasing The Aurora gives you daily chances to see the Northern Lights by dog sled and snowshoe.
Trend #2: Saskatchewan's Quiet Rise
Wide-open prairies, dark skies, and rich Indigenous history are putting Saskatchewan on more travellers' radar than ever before. The province is betting big on tourism, with a plan to grow annual visitor spending by 50% to $3.6B by 2030.
The 10-day Saskatchewan: Land of Living Skies takes travellers through Prince Albert and Grasslands National Parks, home to one of Canada's last remaining native prairie ecosystems, while exploring Indigenous and Métis history through guided cultural experiences that bring the stories of the plains to life.
Trend #3: The Fjord Landscape Giving Norway Competition
While Norway’s fjords attract nearly 40 million people every year, Western Newfoundland offers similarly dramatic scenery on a far quieter scale. The entire Newfoundland and Labrador province saw just half a million people in 2025.
The nine-day Western Newfoundland: Where the Land Remembers journey combines kayaking through Gros Morne's towering fjords with hikes across the otherworldly Tablelands, where Earth's mantle rises to the surface, before uncovering more than 6,000 years of history, from ancient Indigenous sites at Port au Choix to the only authenticated Viking settlement in North America.
Trend #4: British Columbia's Lesser-Known Coast
Two new coastal journeys reveal British Columbia beyond Victoria and Tofino, with immersive experiences rooted in Indigenous culture, old-growth forests and thriving marine wildlife.
Haida Gwaii
During the 7 day tour, guests explore Haida Gwaii by Zodiac, travelling through the remote archipelago more than 80 miles off BC’s coast. Often called the “Galápagos of the North,” the islands are home to ancient cedar forests, abundant marine wildlife, a floating wilderness lodge and the living culture of the Haida Nation.
Wild Vancouver Island
During the 10-day journey, travellers experience Vancouver Island's remote west coast beyond Victoria and Tofino, combining orca kayaking, grizzly bear viewing and hikes beneath towering old-growth forests.
Trend #5: “Regulation Travel”
“More and more, we’re hearing people talk about their nervous systems, not just needing a rest,” adds Schober. “They don’t come to Canada to become a different person. They come here to slow the noise down and remember who they were before life got so loud.”
The five-day Rockies Wellness journey blends yoga, forest bathing, Indigenous-led medicine walks and alpine wellness experiences, while winter departures feature snowshoeing and electric fat biking.
What This Means for Canadian Travel Advisors
More Canadians are choosing to spend their travel dollars at home, creating new opportunities for advisors to showcase the depth and diversity of experiences available across the country. These new itineraries give advisors fresh ways to inspire clients to see familiar regions differently and experience parts of the country they may never have considered for a multi-day adventure.
For travel advisors, Canada's growing domestic travel boom represents more than a trend. It's an opportunity to meet rising demand with fresh itineraries that inspire clients to book closer to home.
The 2026/27 trips are now available to book. For more information visit: www.radventurescanada.com/multi-day-tours/canada
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