Sunwing Vacations, in partnership with the Cuba Tourist Board, is a first-time sponsor of Big Brother Canada for the show's 12th season as the exclusive in-program travel partner.
Big Brother Canada is one of the top-ranked shows in Canada, with more than nine million people across the country tuning in last season.
"We're thrilled to join forces with our longstanding partner the Cuba Tourist Board, and to have Sunwing Vacations become a series sponsor for Big Brother Canada's 12th season," said Samantha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group.
"As one of the most popular reality television series on the air, we're excited to align our brand with a Canadian-original program that brings people joy while introducing Sunwing to more audiences who share a passion for creating unforgettable memories,” Taylor said.
The integration of Sunwing Vacations and the Cuba Tourist Board comes to life in several areas, including through the show's grand prize offering of an all-inclusive getaway for two with Sunwing to Cuba, valued at over $10,000 CAD. As well, season 12 will include a custom-designed Sunwing and Cuba-inspired room where houseguests can relax, strategize and be transported to tropical days down south.
Throughout the season, Sunwing and Cuba will be showcased through various digital components including video pre-roll, short-form video and display ads that will run on the show and BigBrotherCanada.ca, the Global TV App and Connected TV inventory, plus several featured brand spots and billboards in select episodes, including the finale.
Sunwing Vacations/Cuba
Season 12 of Big Brother Canada premiered on Tuesday, March 5, at 7:00 p.m. ET/PT exclusively on Global and STACKTV, and airs three nights a week featuring new episodes on Sundays (9:00 p.m. ET/PT), Tuesdays (7:00 p.m. ET/PT) and Wednesdays (first airing at 10:00 p.m. ET/PT then moving to 9:30 p.m. ET/PT in the weeks following).
Canadians can also find more vacation inspiration with Sunwing Vacations and the Cuba Tourist Board while following along on social media with multiple integrations across Instagram, Facebook and TikTok, including @BigBrotherCA, #BBCAN12 and @SunwingVacations.
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