by Natasha Lair
Last updated: 8:10 AM ET, Tue March 31, 2026
G Adventures has wrapped its “Travel Your Heart Out” roadshow after a cross-country run that brought travel advisors together in six Canadian cities and raised funds for community tourism initiatives.
The tour made stops in Victoria, Vancouver, Calgary, Toronto, Montréal and Halifax, drawing hundreds of advisors for a series of events focused on community tourism, industry challenges and new product updates, including the company’s National Geographic Signature expeditions.
By the end of the tour, G Adventures said it had funded the planting of 500 trees through its Trees for Days program and raised $10,500 CAD for Planeterra.
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"The most important part of this tour was to say thank you,” said David Green, Managing Director, Canada for G Adventures.
"We know it’s been a high-pressure climb for advisors lately, navigating a world that hasn't always made this job easy. But, seeing the sheer resilience and heart in the room at every single stop was a powerful reminder that this community is the heartbeat of everything we do.
"Our advisors aren't just booking trips, they’re true catalysts for change. They help ensure that the wealth from tourism stays exactly where it belongs - in the hands of local people. To every agent who joined us: we see your hustle, you are absolute legends, and G Adventures will always have your back."
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The roadshow also included participation from tourism partners representing Peru, Costa Rica, Colombia and Portugal, who shared updates on local tourism initiatives and on-the-ground developments tied to G Adventures’ programming.
In addition to the fundraising efforts, the company gave away 15 trips; six each to Colombia and Portugal, and three to Costa Rica, along with $5,000 CAD in additional prizes.
“The energy in the room at every single stop was electric, and it was all fueled by the people who make this industry move," said Erin Rogers, National Sales Manager at G Adventures.
"Raising over $10,000 for Planeterra is a massive win, but the real highlight was seeing our partners realize the scale of the impact they create every time they hit 'confirm.' Whether it’s connecting a client with a National Geographic Signature trip or growing a forest one travel day at a time, Canadian agents are proving that they don’t just see the world, they help it thrive. This tour was for them.”
The sessions positioned community tourism as a core part of the travel experience, rather than an added feature.
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Advisors interested in learning more about G Adventures’ latest trips and events are encouraged to reach out to their local Global Purpose Specialist (GPS), or sign up for the latest updates via the G Adventures Canadian Agents of Change facebook group.
For those who were unable to attend the roadshow but wish to contribute to the mission, donations to Planeterra can still be made here.
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