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Global tour operator Collette has unveiled a new logo and refreshed look, alongside its new worldwide brochure featuring 17 new tours in its 105th year of business.
"Collette's brand refresh marks our step forward into a new era," said president Jaclyn Leibl-Cote. "The past two and a half years have introduced challenges that tested us and we've come through led by our values, inspired by our travellers, and stronger than ever. Travellers trust Collette and the new look is deeply connected with our history; it will feel steady and familiar, and at the same time give them a fresh and modern twist on our 105-year-old Collette brand."
Collette's brand refresh features two key shifts: the former 'green and blue' look now welcomes additional hues into its palette, inspired by the world and travel: yellow for the golden sun, deep sea blues, white sands, and sky blue.
Collette says the repositioning of its globe into the heart of the brand identity stems from a commitment to both responsibly caring for the world we travel and immersing travellers into the heart of destinations on all 7 continents, through culturally-rich tours.
"Showing travellers the world is what we do, it's at the core of who we are - so now the position of the globe truly reflects that," Leibl-Cote added.
Collette's kick-off to a new travel season and a "new day" features a video that highlights new tours, inspired and fun elements of the brand refresh - and celebrates the joy of travel through experiences by Collette's travellers - set to the soundtrack of the Alternate Routes song "Show You the World," penned especially for Collette.
Click here to take a look at the brand refresh, video, and new tours.
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