As AmaWaterways kicks off its 2024 Europe season earlier than ever, the luxury river cruise line has marked a new milestone with the highest single month of reservations in its history -- crushing the previous record set in January 2023 by 27%.
Call volume also hit record levels in January 2024 -- up 18% over the same month last year with average wait times just 11 seconds. The line says its Wave Season Complimentary Land Package offer helped drive the record-breaking sales.
Your clients can still take advantage of this opportunity to receive a complimentary two-, three- or four-night land package on select Europe sailings for new reservations made before March 31.
During pre- or post-cruise land packages, guests stay at four- and five-star hotels and enjoy transfers and portage service between hotels and the ship, as well as included excursions and the services of their AmaWaterways Cruise Manager throughout the journey.
AmaWaterways co-founders Rudi Schreiner and Kristin Karst (Photo Credit: Theresa Norton)
“2024 is off to an amazing start as January marks our most successful month of bookings in our 22 years of history,” said EVP and co-founder Kristin Karst. “We have been able to handle this surge in demand and provide excellent service to our travel advisors partners by hiring and training additional river cruise specialists for the call centre and doubling the size of our dedicated AmaAir team.”
Travel advisors can employ a variety of new tools to help them grow their river cruise business with AmaWaterways. These include digital marketing toolkits and a quick payment process on the river cruise line’s Travel Advisor Portal. Also new for travel partners is the launch of a guest facing online booking engine that facilitates convenient 24/7 reservation capability integrated into travel advisors’ co-branded AmaWaterways websites.
Highlights of AmaWaterways’ 2024 Europe River Cruise Season Include:
AmaMagna sails the Danube (Photo Credit: AmaWaterways)
An Extended Season on the Danube and Rhine
On February 11, 2024, flagship of the fleet AmaMagna set sail along the Danube River through the heart of the continent, cruising between Budapest, Hungary and Vilshofen, Germany. Also starting early for the 2024 season is the award-winning AmaLucia cruising the Rhine River on seven-night escapes between Amsterdam, Netherlands and Basel, Switzerland.
Couple in Paris, France (Photo Credit: AmaWaterways)
A Brand-New Itinerary in France
AmaWaterways has added a sixth French itinerary with the all-new Flavours of Burgundy on the Saône River. This itinerary offers a variety of activities that connect travellers to France’s rich history, culture, food, wine and people. Gourmets will love this journey, taking them through charming destinations such as Tournus, Mâcon and Lyon, while savouring regional cuisine and iconic wines on board and during visits to the history-rich towns and villages along the way.
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