WHY IT RATES: The two new appointments will strengthen the cruise line's expansion into North America. — Lacey Pfalz, Associate Editor, TravelPulse
Sea Cloud Cruises, one of the world's most storied names in cruise travel, has announced the promotion of senior leadership in North America as part of its strategic market expansion. Today, the company named Mirell Reyes as CEO of North America and Kevin Smith as chief sales officer (CSO) of Sea Cloud Cruises.
In her role, Reyes will oversee all sales, marketing, and communications in the region, while Smith, as CSO, will lead North American sales and take on responsibility for global consortia partnerships. Reyes will report to newly appointed Global Chief Operating Officer Victoria Seidel, who is based in Germany and serves as shareholder as well as board member.
"We are proud of the leadership, strategic vision, and commitment to excellence Mirell and Kevin continue to display as Sea Cloud Cruises expands its presence in the North American market and strengthens global partnerships,” said Victoria Seidel, chief operating officer. “We have full confidence in their ability to continue driving growth and upholding the unparalleled standards of our brand, which dates back to 1931 and Marjorie Merriweather Post.”
Sea Cloud Spirit. (Photo Credit: Sea Cloud Cruises Media)
Reyes and Smith joined Sea Cloud Cruises in mid-2023, tasked to grow the brand in North America. During that brief time, the boutique cruise line has earned preferred-supplier status in elite consortia Signature Travel and Virtuoso. Moving the brand to an all-inclusive pricing including shore excursions has been welcomed by advisors. The duo has also elevated the experience further with Cultivated Journeys, which bring shipboard enrichment focused on culture, culinary, art, wellness and history to the beautiful vessels.
Guest chefs and lecturers attracting North American travelers include Michael Collantes, Laurent Tourondel and Mario Pagan, veteran journalists Kerry Sanders and Joel Siedman, and iconic literature figures including Books & Books Mitch Kaplan. Sea Cloud Cruises’ ongoing partnership with Steinway continues to showcase music onboard with performers including Travis Moser. Reyes and Smith have also developed new Exclusive Cultural Immersions and Signature pre and post stays in Istanbul, Marrakesh and Panama City.
With over 35 years of combined experience in the cruise industry, Reyes and Smith have built successful careers in travel and hospitality with a shared passion for luxury small ship cruising. For more information on Sea Cloud Cruises, contact your travel advisor, call 1-888-732-2568 or visit www.seacloud.com.
SOURCE: Sea Cloud Cruises press release.
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