Giselle Williams (Photo Credit: Saint Lucia Tourism Authority)
Saint Lucia Tourism Authority (SLTA) is pleased to announce that Giselle Williams will be taking the reins as marketing manager for Canada. Williams brings with her a wealth of industry experience, having worked previously with Unique Vacations and other leading tourism agencies in the Caribbean.
The SLTA is eager to have Williams, with her strong track record of building trade partnerships, increasing destination visibility, and driving measurable growth across Canada. She has been recognized for her strategic, data-driven approach to translate market insights into effective sales and marketing initiatives.
“The Canadian market remains a priority for Saint Lucia, and having dedicated, in-market representation is essential to sustaining this growth,” said Louis Lewis, CEO of the Saint Lucia Tourism Authority. “With the increase of Canadian visitation, Giselle’s expertise and strong industry relationships will help us build on this momentum and further strengthen our presence across Canada.”
Williams is glad to be joining the team. “I’m excited to join the Saint Lucia Tourism Authority at a time of strong growth,” she says. “Saint Lucia is such a unique and standout destination, something you see on a postcard because of its natural beauty. I look forward to working closely with our partners to drive awareness, deepen trade engagement, and position Saint Lucia as a top Caribbean destination in Canada.”
In her new role, Williams will lead SLTA’s marketing and trade development initiatives in Canada, strengthen relationships with tour operators, airlines, and travel advisors, and execute targeted campaigns to increase visitor arrivals. She will also support cooperative marketing programs, and in-market activations aimed at growing Saint Lucia’s visibility and market share.
Williams will be based in Toronto, Canada and can be reached at [email protected]. For more information about visiting Saint Lucia, visit www.stlucia.org.
Topics From This Article to Explore
