Kelly Fontenelle has been appointed CEO for St. Kitts Tourism, effective July 1st.
A native of St. Lucia, Fontenelle most recently served as Director of Marketing for the Saint Lucia Tourism Authority, USA and is the founder of Travel Advisors Selling the Caribbean.
"The wealth of experience Ms. Fontenelle brings to the table, spanning over twenty-five years in the tourism and event management sector, particularly in Caribbean travel and in the romance market, is truly admirable,” said Honourable Marsha T. Henderson, Minister of Tourism, International Transport, Civil Aviation, Urban Development, Employment, and Labour.
"She has a proven track record of transforming organisations and tourism authorities into industry leaders through innovative strategies, collaborative partnerships, and exceptional results. We are confident that under her leadership, we will continue to drive high demand for St. Kitts among air and cruise passengers, contributing to the ongoing growth of our tourism sector."
In this role, Fontenelle will lead international marketing efforts for the destination, focusing on travel trade and airline relationships; orchestrate strategic plans across earned, paid and owned media; foster lucrative partnerships; and facilitate effective stakeholder communication. Fontenelle will also focus on leisure and cruise, two perennially high performing areas for tourism to St. Kitts. Additionally, she will prioritise the romance and MICE markets, with the goal of increasing tourism's economic benefits across the island.
Fontenelle will leverage data analysis and performance metrics to understand St. Kitts' key audiences and their behaviours. She plans to collaborate with travel agents, tour operators, and airlines to enhance passenger loads and improve service to the destination.
"St. Kitts has emerged as a premier destination on the global stage, demonstrating remarkable resilience post-pandemic," said Fontenelle "I am excited to continue driving creative strategies to increase St. Kitts' visibility, expand into new markets, continue drawing the romance crowd to the island, and ensure it is a top consideration for all travellers."
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