by Natasha Lair
Last updated: 11:00 AM ET, Mon July 21, 2025
Electric bikes are shifting gears from a niche to a mainstream market.
According to EIN Presswire, the global cycling tourism market is expected to reach USD $235.1 million by 2035, growing at a rate of 7.1% annually. A separate forecast from Tamo Byke Sport projects the sector will expand to over $234 billion by 2030, with a compound annual growth rate of 9.9%.
Impact
Modern e-bikes can offer a range of up to 150 km on a single charge, often with swappable battery packs. As highlighted by Our Business Ladder, it makes longer and more physically demanding routes accessible to a broader group—including older travellers, families, and those with mobility challenges.
According to NamesVista.com, destinations that integrate e-bikes into local tourism infrastructure can cut in-destination transportation emissions by as much as 82% compared to car-based options.
By expanding the range travellers can cover—from about 2 miles on foot to 15 miles by e-bike.
The shift not only helps decarbonize the travel industry but also supports community-based tourism by encouraging longer stays and more dispersed visitor spending.
Destinations Investing
Cities such as Amsterdam are leading with solar-powered charging stations and GPS-integrated e-bike fleets.
NamesVista.com reports that the Dutch capital offers more than 1,200 such stations, including app-connected route planning and real-time bike availability.
Multimodal travel—combining trains, ferries, or even heli-rides with e-bike legs—is also on the rise, expanding the reach of sustainable tourism while reducing reliance on cars.
Europe Leading the Charge
In Tuscany, Mighty Travels reports that local operators offer guided rides between vineyards and hilltop villages, with tours priced between €80–120.
The blend of slow travel, culinary stops, and natural beauty is proving popular—especially with travellers aged 40–70, a demographic that now dominates this niche, according to XBenBike.com.
In the Alps, one of the most iconic hiking trails—The Haute Route, stretching from Chamonix, France to Zermatt, Switzerland—is now accessible to casual riders thanks to electric mountain bikes.
The Financial Times profiled how riders are now enjoying Matterhorn views without the need for a multi-day trek.
Le Monde reports that in France, e-bikes have enabled travellers to explore at their own pace—many of whom wouldn’t typically book an adventure tour.
Armenia and Other Emerging Destinations
The Financial Times recently featured a journey through the Armenian highlands that would have been too physically demanding for many without pedal-assist. The guided ride includes off-the-grid overnight stays and visits to centuries-old monasteries.
Eastern Europe—including Slovenia, Slovakia, and Croatia—is also gaining momentum, offering e-bike routes that combine cultural heritage with sustainable outdoor exploration, as reported by RideAlone.it.
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