by Natasha Lair
Last updated: 9:05 AM ET, Wed March 26, 2025
Canadians are showing a renewed appreciation for domestic travel, signalling a change in how we choose to roam.
Adventure Canada reports a surge in domestic bookings, with 71% of its 2025 guests expected to be Canadian—a number set to climb to 78% in 2026.
The growing trend underscores a shift toward domestic travel as Canadians seek to explore their own country while supporting local businesses.
Adventure Canada says its approach to travel—emphasizing meaningful experiences and deep connections to Canada’s diverse landscapes and communities—has struck a chord with Canadian tourists.
“It’s inspiring to see more Canadians eager to experience the breathtaking landscapes, rich history, and incredible people that make our country so unique," said Cedar Swan, CEO of Adventure Canada.
The trend toward domestic travel isn’t limited to Adventure Canada. Other Canadian travel operators are seeing a similar shift away from U.S. destinations due to political tensions and economic factors.
According to a report from the Ottawa Citizen, Travac Tours, an Ottawa-based travel company, hasn’t sold a single seat on its U.S. bus tours since Trump announced new tariffs on Canadian goods.
“No one’s calling to book, so we don’t foresee that any trips to the U.S. we’ve planned to date will go ahead,” Cindy Tobin, Travac’s manager, told the Ottawa Citizen.
The company has already cancelled multiple New York City tours and expects to scrap all planned U.S. trips if the trend continues.
Travac’s experience mirrors a broader pattern. U.S. Customs and Border Protection data shows that Canadian car travel to the U.S. dropped by half a million trips in February compared to 2024.
In response, WestJet, Air Canada and Flair have cut flights to American destinations, while Travac is shifting its focus to European and domestic travel. “We’ll just keep on adding even more European, more international, more Canadian tours,” Tobin said.
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