British Airways has announced the findings of a survey which reveals one in five Canadians are planning to travel more than ever before in 2024.
Here are some key learnings from the online survey of 2,000 Canadians:
· The pandemic has made more than half of all Canadians want to travel more (58%).
· A third (33%) of Canadians plan to explore new destinations and tick places of their 'must visit' list in the new year.
· Less frequent travel with longer holiday duration both domestically (23%) and internationally (23%) seems to be important going into 2024.
· Immersing in new cultures (29%) and trying new experiences for the first time (18%) are important criteria for Canadians planning their next adventure.
· Almost two thirds (64%) plan to go off the beaten track to less touristy destinations when they plan their news years travel, with 1 in 10 planning to attend a major entertainment or sporting event.
· The regions that Canadians plan to visit the most next year are Europe (42%), North and South America (28%) and Africa (13%).
· Exploration and adventure are the top priorities when planning trips in 2024 (43%).
· More than 1 in 10 Canadians (12%) wanted to ditch their tech altogether and opt for a digital detox.
PHOTO: British Airways tailfins. (photo via Flickr/Tony Hisgett)
And here’s an interesting twist: of those Canadians planning travel to the UK, 52% say they have been influenced by actor Ryan Reynolds, and his ownership of Wrexham AFC.
"Nothing beats the thrill of planning your next vacation, or that long-awaited reunion with friends and family,” said British Airways' Chief Commercial Officer Colm Lacy.
“With direct British Airways flights to London and beyond from Toronto, Montreal and Vancouver, there's a vast range of options for Canadian travellers to take the vacations they deserve."
For the winter 2023/2024 season, British Airways will operate twice-daily flights between Toronto and London, with daily flights from Montreal and Vancouver to London. Customers can connect to over 65 countries from British Airways' home at London Heathrow.
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