Iconic Canadian Hotel Stars in Fairmont “Make Special Happen” Campaign

The Fairmont Royal York in Toronto plays a starring role in the newest Fairmont campaign. Entitled “Make Special Happen” the ad follows a group getting ready for a party within the walls and halls of the stately hotel.

 

 

As part of the campaign, several hotels across the global brand are featuring “Special Happens” signature experiences. For example, a workshop with a chef or artisan in their home arranged by the Fairmont Jaipur, or a private dining experience on the lush grounds of the Fairmont Royal Palm Marrakesh. 

In Canada, guests can experience the “special” in some unique ways:

• Fairmont Hotel Vancouver – Solve a twisting, room-by-room mystery over bespoke cocktails and gourmet canapés or sip high tea in a glass-encased window nook overlooking the city’s bustle—equal parts luxury, theatre, and escape.
• Fairmont Chateau Whistler –Take a seaplane to Chatterbox Falls for guided yoga in ancient forest serenity.
• Fairmont Empress, Victoria - Partake in the famed afternoon tea on the beach, in a rain forest, or at the foot of a waterfall.
• Fairmont Royal York – Fly private to Niagara for an estate winery tasting and chef-prepared lunch in a barrel cave.

"Make Special Happen isn't just a campaign, it's part of our brand DNA and is the sentiment we make our guests feel. Fairmont hotels are social epicenters that blend genuine encounters with the heart of the action, creating vibrant spaces where communities gather. Occasions are celebrated, milestones are marked, and history is made every day at our 94 properties in 30 countries globally," said Omer Acar, CEO, Fairmont Raffles. "Bringing to life our first new global brand campaign in many years marks another special, history-making moment. 'Make Special Happen' reaffirms Fairmont's core identity and what sets it apart in a way that reaches a new and discerning audience."

Related: Best in Class: Top Hotels and Resorts in Canada for 2025 Rankings Released

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