Elite Island Resorts has introduced a new campaign aimed at helping travel advisors sell Antigua with more depth and ease.
“A Love Letter To Antigua” includes prebuilt itineraries, a 360-degree interactive island map and a limited-time summer offer, all designed to support advisors in planning culturally focused trips for clients.
The initiative highlights the company’s portfolio of all-inclusive properties across Antigua, including adults-only options such as Galley Bay Resort & Spa and Hammock Cove Antigua, as well as family-friendly and beachfront resorts like Pineapple Beach Club Antigua, The Verandah Antigua and St. James’s Club & Villas.
Summer offer tied to campaign
As part of the campaign, Elite is promoting a seasonal incentive at The Verandah Antigua. Travellers can receive a fifth night free on bookings made by May 31, 2026, for travel between May 1 and September 30, 2026.
Ready-made itineraries for advisors
The campaign also includes curated itineraries designed to help advisors turn inspiration into bookable trips. These outlines feature accommodations, dining and excursions across key sites such as Nelson’s Dockyard, Devil’s Bridge, Antigua’s rainforest trails and local cultural events.
Interactive map highlights key experiences
A central component of the campaign is the 360° Antigua interactive map, a mobile-friendly planning tool that highlights the island’s beaches, cultural landmarks and natural attractions.
The platform incorporates video content and recommendations tied to specific locations, allowing advisors to visually present experiences to clients before they travel. Featured sites include UNESCO World Heritage locations such as Nelson’s Dockyard, as well as natural attractions like Devil’s Bridge and Antigua’s rainforest.
Focus on destination storytelling
Elite Island Resorts is also supporting the campaign with a national parks video narrated by Antiguan reggae artist Causion. The film showcases the island’s coastline and protected landscapes, including areas surrounding Devil’s Bridge and Nelson’s Dockyard National Park.
Community-focused initiatives across resorts
The company is also emphasizing sustainability and community engagement across its Antigua properties.
At The Verandah Antigua, on-site production of water, beer and vegetables is aimed at reducing reliance on imports. Pineapple Beach Club supports literacy initiatives and operates a turtle sanctuary, while Galley Bay Resort & Spa partners with local schools and the University of the West Indies, alongside environmental efforts such as hydroponic gardens and recycling programs.
Advisor-focused positioning
“Antigua is a Caribbean gem unlike any other, offering a blend of natural beauty, rich history, and vibrant culture,” said Kari Tarnowski, Chief Commercial Officer of Elite Island Resorts. “A Love Letter to Antigua, the 360° Antigua map, and our summer offer provide travel professionals with tools to plan immersive, authentic experiences while showcasing the island’s rich culture and landscapes. We hope to show travelers Antigua’s soul, its history, its people, and its culture.”
The campaign positions Elite Island Resorts as a partner for travel advisors looking to build more immersive Antigua itineraries, combining planning tools with promotional offers aimed at driving bookings.
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