by Natasha Lair
Last updated: 7:35 AM ET, Fri January 2, 2026
As 2026 begins, travel is no longer about simply going somewhere, it’s about why travellers go. New data suggests the year ahead will be defined by more deliberate choices, with Canadians increasingly seeking immersive, experience-driven journeys that go beyond the traditional getaway.
Purpose-Driven Travel Takes Centre Stage
Wellness, nature, and personal enrichment are expected to dominate Canadian travel decisions in 2026.
According to Booking.com’s 2026 Travel Predictions, a majority of travellers say they want trips that contribute positively to their mental and physical well-being, with wellness retreats, outdoor escapes, and slower-paced itineraries gaining traction.
This shift is echoed in Expedia Group’s Unpack ’26 Canada report, which reports growing interest in travel that allows travellers to disconnect from daily stress and focus on rest, reflection, and reconnection, particularly through nature-based stays, spa and wellness experiences, and destinations known for wide-open spaces.
Bucket List vs Cost
Affordability remains a key driver as Canadians plan their 2026 travel.
According to Skyscanner’s Travel Trends for 2026, travellers are becoming more strategic, choosing destinations that offer stronger value for money, flexible booking options, and off-peak travel opportunities.
At the same time, long-haul travel is still very much on the radar.
Flight Centre Travel Group Canada reports that Canadians are increasingly willing to travel farther, including to Europe and Asia, provided flights and accommodations offer good value and flexibility, especially as travellers balance bucket-list ambitions with cost awareness.
AI Trip Planning
Technology is playing a growing role in how Canadians research and book travel. According to Booking.com, many travellers now expect AI-driven tools to help them compare prices, personalize itineraries, and reduce decision fatigue, particularly for complex or multi-stop trips.
Expedia Group also highlights that travellers are using digital tools earlier in the planning process, relying on technology to identify destinations, predict pricing trends, and uncover unique experiences rather than just booking logistics.
Personalized & Experience-Led Travel Grows
Personalization is emerging as one of the defining travel themes for 2026.
According to Booking.com, Canadians are increasingly drawn to trips that reflect their interests and identities, from food-focused itineraries and cultural immersion to fantasy-inspired and literary travel.
The report also points to rising interest in experiential travel, where activities, storytelling, and emotional connection matter as much as the destination itself.
Multi-Gen Travel on the Rise
Family and multi-generational travel is expected to continue growing in 2026.
According to Skyscanner, more travellers are planning trips that bring together grandparents, parents, and children, driven by a desire to share experiences and make the most of time together.
Booking.com reports that some travellers are also using travel to strengthen relationships, whether through milestone trips, reunions, or shared excursions designed to deepen personal bonds.
Europe, Culture, & Mountains Capture Attention
Destination trends suggest Canadians are looking beyond traditional sun destinations.
According to Expedia Group, European cities rich in culture, food, and history continue to attract strong interest, while Skyscanner reports growing year-round demand for mountain destinations, not just for skiing, but also for hiking, scenery, and quiet escapes.
Cultural travel, including trips inspired by books, film, and music, is also expected to grow.
Responsible Travel Remains Important
Sustainable travel remains a consideration for many, even as affordability becomes a greater factor.
According to Booking.com, travellers continue to value accommodations and experiences that support local communities, respect the environment, and minimize impact, particularly when that information is clearly communicated at the booking stage.
What This Means for Travel in 2026
Taken together, the data points to a travel market that is thoughtful, informed, and experience-focused.
In 2026, Canadians are expected to:
Travel with greater intention
Seek strong value and flexibility
Use AI/tech to plan trips
Prioritize immersive, personalized experiences
Balance long-haul aspirations with affordability
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