Tourisme Montréal Launches AI Trip Planner

Tourisme Montréal has unveiled Sesame, a new artificial intelligence-powered travel planning tool.

Available through the destination's website, Sesame acts as a digital travel companion.

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Users describe what they're looking for and Sesame generates a customized guide.

"With Sesame, we're transforming Montréal from 'an open playground' to 'YOUR personal playground.' The experience becomes uniquely personal and adaptive, aligning with each visitor's individual desires," said Sylvie Charette, Chief Marketing Officer at Tourisme Montréal.

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