After attracting nearly 500 attendees to its inaugural Virtual Product Showcase hosted in July, the Jamaica Tourist Board (JTB) is bringing together Canadian travel advisors once again this fall for a live Virtual Product Showcase on Wednesday, November 24 from 1 to 3 p.m. ET.
Designed to educate, entertain, and inspire, the free industry event will give agents an opportunity to hear the latest destination updates from Jamaica, connect with travel suppliers, and enjoy authentic island experiences from the comfort of home.
"Our first Virtual Product Showcase attracted almost 500 attendees this summer and proved to be incredibly valuable for retail agents and travel suppliers. With that in mind, we are excited to bring back this successful engagement initiative for another one-day-only event this month," said Angella Bennett, Regional Director, Canada, Jamaica Tourist Board.
"Hosting this immersive destination update in a virtual setting allows us to connect with agents across the country simultaneously in an interactive way with a full afternoon of destination education, industry networking, and fun-filled games with great prizes."
Jamaica's Fall Virtual Product Showcase will feature new presentations from dozens of the industry's top tour operators and travel suppliers, including Sunwing Vacations, Transat, WestJet Vacations, Swoop Airlines, Iberostar, H10 Hotels, RIU Hotels and many more.
Agents will have a chance to connect directly with representatives from airlines, hotel and resort partners, attractions, and ground transportation services, in addition to the JTB's on-island and in-market product teams.
Registration is now open. Agents can sign up to participate for free here.
Destination Jamaica is also launching a new after-hours social initiative this month to give travel advisors a chance to relax and let their hair down while enjoying an evening of fun and games during the first-ever virtual Jamaica Social Evening.
Set for Thursday, November 18 from 7 to 8:30 p.m. ET, the online gathering will feature a variety of live entertainment options including a Jamaica-themed photo booth, tarot card readings, pub-style trivia, and musical bingo. The event is free to attend and agents are invited to register in advance here.
"Destination Jamaica cares about the professional success of our travel advisor community, but we also enjoy mixing business with pleasure from time to time. That's why we believe it is time to provide our valued partners with a bit of levity and fun," says Dan Hamilton, District Sales Manager, Canada, Jamaica Tourist Board.
"This after-hours social night gives all of us at the JTB an opportunity to connect with agents, thank them for their continued support, and deliver some fun irie vibes during the work week."
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