Founded April 1, 1955, the national
tourism agency Jamaica Tourist Board (JTB) is celebrating its landmark 70th
anniversary this month with a series of activations and events across the island to commemorate the history and accomplishments of advancing Jamaica as a leading Caribbean
travel destination.
Festivities kick off on April 6 with a commemorative church
service and continue with an Anniversary Awards Gala highlighting the
contributions of former employees.
A 70th anniversary documentary and virtual online
exhibition by the Clive Taffe library will showcase the board’s history and
success along with special engagements held with Tourism Action Clubs, a
program designed to educate secondary and tertiary students about tourism and
its importance to Jamaica’s economy.
“Jamaica was an emerging island destination when the Jamaica
Tourist Board was first established, welcoming just over 100,000 visitors
annually,” said Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “By end of
2025, we anticipate welcoming nearly
five million visitors—a remarkable achievement that speaks to the
unwavering dedication of the Jamaican people across generations.”
He added, “We have seen unprecedented growth in our
investments, infrastructure and earnings and I thank our workers and partners
for their hard work and passion that have transformed Jamaica into a global
tourism powerhouse."
Since its founding,
the JTB has been committed to showcasing Jamaica’s beauty, culture and warm
hospitality to travelers worldwide. Its efforts have helped establish the
island as a premier Caribbean destination, attracting millions of visitors each
year and driving significant economic growth for its people.
“As we proudly
celebrate 70 years of the Jamaica Tourist Board, we are inspired to build upon
our incredible legacy and shape an even brighter future,” said Donovan White,
Jamaica’s Director of Tourism.
He added, “We are also leveraging digital innovations,
targeted campaigns, and strategic partnerships to drive even greater awareness
and demand worldwide. This marks the beginning of a new era for Jamaican
tourism, and we are committed to its continued growth.”
Topics From This Article to Explore
