The Anguilla Tourist Board (ATB) has announced that the total number of stopover arrivals reached an all-time high of 95,944 in 2023, surpassing the previous record set in 2019.
In terms of overall visitor arrivals, which also include day trippers, Anguilla is rapidly closing the gap on numbers from its pre-pandemic year in 2019. The recorded 2023 figure of 155,732 visitor arrivals is only 6% lower than 2019.
Kenroy Herbert, Chairman, Anguilla Tourist Board. (Photo Credit: Anguilla Tourist Board)
“These results affirm that Anguilla remains a highly sought-after destination, in a highly competitive region,” stated Kenroy Herbert, Chairman of the Anguilla Tourist Board.
“We made a strategic decision to diversify our tourism product, developing and promoting experiences that go beyond our spectacular beaches and superb cuisine, and this is resonating with consumers in our target markets, and attracting first-time visitors to our shores.”
Meads Bay Beach in Anguilla (photo by Brian Major)
The number of visitor arrivals in December 2023 reached 19,178 individuals, marking a 27.9% increase from December 2022’s figure of 14,992. When comparing the December visitor arrivals over the span of 10 years from 2013 – 2023, December 2023’s figure is the second highest for this month.
“We are delighted with the industry’s performance, which is due in no small measure to the hard work of our ATB teams across all our markets, and the generous support extended by our stakeholders for our various marketing initiatives,” said Kimberly King, Anguilla’s Chief Marketing Officer. “This achievement is the result of our collaborative efforts, and we are approaching 2024 in the same spirit of cooperation,” she continued.
The Anguilla Tourist Board will be expanding its marketing efforts in 2024, unveiling new destination pillars and entering new markets as it works towards increasing arrivals and occupancy levels.
For information on Anguilla please visit the official website of the Anguilla Tourist Board.
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