by Natasha Lair
Last updated: 12:05 PM ET, Wed June 11, 2025
A new survey from TD Bank Group reveals that a growing number of Canadians are planning to travel within the country this summer, with many prioritizing visits to unique local businesses and attractions.
According to the survey, 64% of Canadians intend to travel domestically over the coming months. Nearly three-quarters (73%) say they would consider travelling specifically to visit a unique business or attraction, and 63% plan to research shops, restaurants, and activities before they go.
"It's encouraging to hear that Canadians are planning to support local small businesses as part of their vacation plans this summer, as it helps both entrepreneurs and our local economies," said Julia Kelly, Vice President, Small Business Banking at TD. "It's particularly welcome news, as many of our small business customers have been concerned about consumer spending slowing down."
The survey also found strong interest in cottage country travel, especially among younger Canadians. Forty-six percent of Gen Z and 42% of Millennials say they plan to visit cottages this summer. Of those, 96% intend to support local establishments including restaurants, shops, and marinas.
TD Economics projects that tourism will outperform other sectors this summer, buoyed by both Canadians spending domestically and international travellers choosing Canada as a destination.
"We know how important small businesses are to communities across Canada," said Kelly. "At TD, we continue to be inspired by their strength and resilience and we are here to help small business owners with advice and support along their journey."
The online survey was conducted by The Harris Poll Canada on May 22, 2025, with 1,531 randomly selected Canadian adults. The results were weighted to reflect the national population and have a margin of error of ±2.5%, 19 times out of 20.
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