by Sarah Kuta
Last updated: 1:25 PM ET, Thu April 16, 2026
Virgin Voyages is teaming up with TikTok to host more than 1,000 creators and their guests onboard Scarlet Lady.
The three-night “Creator Voyage” cruise will sail from Miami to Bimini from April 19-22. It's the largest creator activation in Virgin Voyages’ history.
“Creators are some of the most trusted media channels on the planet right now because they care about their audiences,” says Nathan Rosenberg, chief marketing officer for Virgin Voyages. “They show up, they share what moves them and people listen. We went to TikTok because that belief is shared. We're both obsessed with the same thing: helping people discover their next adventure. They do it on the platform. We do it at sea. Putting a thousand creators in the middle of that? That's where it gets really interesting.”
Creators will be able to explore curated tracks spanning travel, dining, entertainment, wellness and music. The sailing culminates at Virgin Voyages’ Beach Club, where the brand’s signature Float On celebration will become a high-energy, creator-driven beach takeover—featuring a special musical guest.
The Creator Voyage coincides with Scarlet Lady’s return to her original short four- and five-night Caribbean itineraries.
“This is not a campaign. Campaigns end. This is how the brand reaches the world from here,” says Rosenberg. “Creators are the media now because audiences chose real over polished. And when TikTok jumped on board to bring this activation to life, that tells you everything about where Virgin Voyages is headed."
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