Viking has launched a “new and improved” Travel Advisor Portal, designed to provide advisors with the tools and resources needed to sell Viking.
The river, ocean and expedition cruise line says the updated platform offers a comprehensive suite of features to enhance the booking experience and streamline the marketing process.
Advisors can access a wide range of tools, including marketing content and assets for building co-branded websites, as well as the popular Travel Advisor Academy to learn how to sell Viking.
“For 27 years, curious travellers have explored the world in comfort with Viking, and one of the reasons we have enjoyed success is because of our relationships with travel advisors,” said Torstein Hagen, Chairman and CEO of Viking.
“We have always had some of the most trade-friendly policies, including our history as the first and only major cruise line with no non-commissionable fees (NCFs). This new and improved portal is the latest step in our effort to be the best business partner for travel advisors.”

Viking plans to introduce two more of its identical ocean ships this year. Rendering courtesy of Viking. (Photo Credit: Viking)
The new improvements include:
· Journey through the booking process – Search multiple cruise types with intuitive filters to find itineraries by city, port, month or date range.
· Search for voyages by offer code – Find and book qualifying sailings with a new offer code search feature.
· Manage bookings more efficiently – Sort bookings by upcoming payment deadlines with the new booking dashboard.
· Find clients’ bookings with ease – Search for a booking by guest name and filter by booking status.
· Choose a stateroom category – Select from all stateroom categories with an interactive room selection.
· Add Air Plus while making an online booking – Avoid calling the Viking Air Department to add Air Plus earlier in the booking process.
· Send an eQuote – Download a PDF or print a quote for clients.

Viking expedition ship Octantis in Antarctica. (Photo Credit: Viking)
Earlier this month, Viking celebrated accolades from travel industry publication TravelAge West’s 2024 WAVE Awards. Viking received top honours from travel advisors in five categories including: River Cruise Line Providing the Best Travel Advisor Support, Best River Cruise Line for U.S. Sailings for its voyages on the Viking Mississippi, and Best New River Cruise Ship for the newest vessel on the Nile River, the Viking Aton.
Additionally, Viking was awarded Cruise Line with the Highest Client Satisfaction (less than 1,300 passengers) for its ocean voyages and Expedition Cruise Line with the Highest Client Satisfaction.
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