Uniworld Launches New Biddable Stateroom Upgrade Program

Image: S.S. Bon Voyage in Libourne, France. (Photo courtesy of Uniworld Boutique River Cruise Collection)
Image: S.S. Bon Voyage in Libourne, France. (Photo courtesy of Uniworld Boutique River Cruise Collection)
Bruce Parkinson
by Bruce Parkinson
Last updated: 5:40 AM ET, Fri March 11, 2022

Uniworld Boutique River Cruises has announced a new stateroom upgrade program, enabling guests to bid on potential stateroom upgrades ahead of their departure.

With the Category+ program, Uniworld clients can browse staterooms and suites still available on their cruise in a higher category than they originally booked, and then place an offer. Bids may be placed on multiple available staterooms to increase upgrade chances, but guests will only pay for their upgrade if it is accepted.

"At Uniworld, we're always looking for new ways to elevate our guests' river cruise experience," said President and CEO Ellen Bettridge.

"We're thrilled to be the first river cruise line to work with Plusgrade in providing an upgrade program of this nature. Our new Category+ stateroom program will give our guests an opportunity to add even more luxury to their vacation at a price point of their choosing, risk-free, and give Travel Advisors the opportunity to increase their commission," Bettridge added.

Once an offer is either accepted or declined, the guest will be notified via email and immediately charged the amount of their offered bid.

This will also aid Uniworld's Travel Advisor partners in increasing their earning potential, as if the client originally booked their cruise with a Travel Advisor, that advisor will also receive commission on that additional amount.

Bids may be cancelled or modified up to five days prior to departure provided an acceptance has not already been made, and Uniworld will notify guests of acceptance no less than three days prior to departure.

To learn more about Category+, click here.

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