The Canadian passion for cruising continues to grow. As 2024’s ‘wave season’ comes to a close, TRAVELSAVERS Canada is reporting a dramatic increase in ocean cruise sales, especially to more exotic destinations.
The consortium says ocean cruise bookings were up 34% in the first quarter of this year compared to the same period last year. And while sales to popular cruise destinations such as the Caribbean, Alaska and Europe continue to grow, TRAVELSAVERS Canada says the strongest increases are for less typical itineraries.
In a recent TRAVELSAVERS Canada survey, exotic travel ranked second for top emerging travel trends in 2024. This is evident as premium cruise bookings show Asia up 148% and South America up 57% over 2023.
Jane Clementino, TRAVELSAVERS (Photo Credit: Jane Clementino, TRAVELSAVERS)
“Canadians are definitely getting more adventurous when it comes to selecting their cruises. This wave season has inspired travellers to book trips to destinations that weren’t as accessible in the past,” said Jane Clementino, SVP and General Manager, TRAVELSAVERS Canada.
“People are also realizing that cruises provide exceptional value for their holiday dollar with special offers, shipboard credits and other inclusions, which probably helps with their decision to splurge and go global.”
Despite a previous reputation for travel frugality, TRAVELSAVERS Canada says luxury cruise sales are experiencing momentum for 2025. Bookings for next year are up 24% over 2024
TRAVELSAVERS and The Affluent Traveler Collection offer affiliate agencies and advisors value-added incentives and savings for cruise sailings year-round through the Value Incentive Program (VIP). This program includes over fifteen preferred cruise lines with hundreds of sailings offering affiliates exclusive client perks to attract and close sales.
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