by Marsha Mowers
Last updated: 10:55 AM ET, Tue September 24, 2024
Despite economic challenges like higher interest rates and inflation, Canadians still have a strong desire to travel. Travellers are looking for the best value for their money due to economic pressures and Celebrity Cruises is helping attract first-time clients with the Elite Certificate program.
Guests with loyalty points from other cruise lines or select resort brands can be bumped up to Elite status for their first Celebrity cruise. If they book another Celebrity cruise within 30 days, they can maintain their Elite status.
In the latest installment of Babbling Brooks featuring Allan Brooks, National Director, Market Sales, Celebrity Cruises gave TravelPulse Canada’s John Kirk advice to advisors on how to get hesitant clients to commit.
Celebrity’s Allan Brooks On Consortia Headquarters Groups, Elite Certificates & More
In his video, Brooks suggests strategies to help convert hesitant clients into bookings, The Elite Certificate program being one of them. Brooks says that higher interest rates impacting mortgages and the impact of inflation over the past couple of years, Brooks says Canadians still want to travel, but they need to find the best value for their buck.
“It’s not like they’re not booking, but they’re definitely taking their time to find the right value. I just think people are doing their homework a bit more,” Brooks told Kirk.
It's a good time for first-timers to test the waters with Celebrity: the cruise line recently announced its 2025 President’s Cruise itinerary aboard the iconic Celebrity Apex®.
The annual sailing is one of many perks for Captain’s Club members, who now enjoy a wider range of benefits than ever before. Royal Caribbean Group recently announced an industry first one-for-one tier matching across all three Royal Caribbean group brands: Celebrity Cruises, Royal Caribbean International and Silversea. While Captain’s Club members have enjoyed the unparalleled bonuses such as stateroom upgrades, discounts to pampering experiences in the spas, exciting cruise club events onboard, the expanded Loyalty Status Match gives Captain’s Club members even more benefits, and more ways to see the world with over 50 incredible ships sailing to nearly 1,000 destinations across all seven continents.
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