Norwegian Cruise Line is switching teams, announcing a beverage partnership with global drink brand Coca-Cola following Norwegian Prima's christening voyage from Reykjavik, Iceland.
Prima will be the first vessel in NCL's 18-ship fleet to carry Coca-Cola as its official soft drink with the remaining NCL ships to carry Coca-Cola by the end of December 2022.
In celebration of the new partnership and the christening of Norwegian Prima, the first major cruise ship to be christened in the Icelandic Capital, Harry Sommer, president and chief executive officer of Norwegian Cruise Line and Coca-Cola's polar bear mascot toasted to the occasion at the Penrose Atrium.
"With the historic debut of Norwegian Prima, Norwegian Cruise Line continues to push boundaries across every element of the guest experience, so it's perfectly fitting that we are unveiling and bringing on board a fresh, new beverage partnership with Coca-Cola during the christening of Norwegian Prima," said Harry Sommer, president and CEO of Norwegian Cruise Line.
"As a company rooted in history, Norwegian Cruise Line is honored to align with a fellow beloved brand, Coca-Cola, and we look forward to leveraging this relationship to continue to enhance our guest experience."
As the first of six vessels in the new Prima Class, the Brand's first new class of ships in nearly 10 years, Norwegian Prima debuted on August 27 from Reykjavik, Iceland, with TravelPulse Canada editor-in-chief John Kirk aboard, along with more than 2,500 guests in a christening celebration with a performance by Katy Perry, pop star and godmother of the ship.
Built in Marghera, Italy, by Italian shipbuilder Fincantieri, Norwegian Prima is 965 feet long, 143,535 gross tons, and can accommodate 3,100 guests at double occupancy.
Norwegian says Prima offers guests the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories, and brand-first experiences with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach, and Oceanwalk.
Norwegian Prima also features multiple first-at-sea innovations, including a three-story transformational theatre-nightclub, the Prima Theater & Club; its three-level racetrack with the Prima Speedway; the fastest slides at sea, The Drop and Rush; and the cruise industry's first sustainable cocktail bar with The Metropolitan Bar.
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