Norwegian Cruise Line (NCL) has announced additions to its executive team, naming David Herrera as Chief Consumer Sales and Marketing Officer and Christine Da Silva as Senior Vice President of Branding and Communications.
Currently relaunching its 17-ship fleet after a 500-day pause and in anticipation of delivering the first ship of its new 'Prima Class' in August 2022, the line says it is "redefining its Marketing and Communications efforts to continue to meaningfully engage travellers and drive bookings."
"We have a passion for creating exceptional guest experiences at every step of the cruise journey," said NCL President and Chief Executive Officer Harry Sommer.
"Now more than ever we have all realized the importance of meaningful connections, and as we continue to restart our fleet and prepare for the exciting year ahead, we will further inspire and engage travellers around the world as they gather together to celebrate both their missed and future milestones."
Sommer says the two promotions will help drive the company's 'Great Cruise Comeback.'
"David boasts over 25 years of robust business experience, most recently leading and growing the company's Consumer Research and Finance and Strategy teams during the most challenging time in our history," Sommer said.
"And Chris has delivered some of the brand's most engaging efforts including our new editorial content platform, 'EMBARK with NCL,' among other breakthrough story-telling initiatives, providing travellers with a front-row seat to our people and products as well as the palpable passion that propels our brand."
Herrera has been with Norwegian Cruise Line Holdings, Ltd. since 2015, after first joining as a Senior Advisor in 2012. He will oversee the organization's consumer advertising and promotional strategy as well as direct outbound and online sales channels. Prior to joining the Company, Herrera was an investment banker, financial advisor and founder of a private investment firm.
Da Silva, who has been with NCL nearly four years, will lead the Branding, Communications and Events teams. She has nearly 25 years of experience, mostly in travel and hospitality, guiding brands in delivering authentic and impactful messages through integrated communications and marketing strategies.
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