by Lacey Pfalz
Last updated: 1:01 AM ET, Tue May 18, 2021
Earlier this month Norwegian Cruise Line named the Norwegian Prima, the first of six 142,500-gross-ton ships that can accommodate 3,215 passengers, with double occupancy.
NCL's Norwegian Prima ship has become the brand's most in-demand ship in the company's 54-year history, with record bookings.
The ship has broken the record for the most sales on the first day bookings were made available for its August 2022 itineraries. It also broke the company's record for the best initial booking week in sales.
The Norwegian Prima is the first of six ships within NCL's new Prima Class, which offers the most room categories at sea, more space per person and incredible new experiences like the Infinity Beach, which features infinity pools that overlook the ocean.
"Every aspect of Norwegian Prima, from bow-to-stern, was conceptualized with the guest in mind," said Norwegian Cruise Line's President and CEO Harry Sommer.
"With this world-class ship, we are providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of experiences that go beyond expectation. Our record-breaking sales are a clear indicator of our guests' excitement to return to the ocean and of the significant demand for a premium vacation experience."
In addition to having the largest variety of suite categories at sea, Norwegian Prima will also have The Haven by Norwegian on board, which is NCL's premium ship-within-a-ship concept. Guests with access to this section can enjoy an expansive sundeck, an infinity pool and an outdoor spa with a glass-walled sauna and cold room.
Sommer added that Norwegian Prima is quickly proving to be a gamechanger for the brand, even outpacing Norwegian Bliss.
"Norwegian Bliss, which debuted in 2018 and boasted our biggest booking day ever during her unveiling, has been outpaced by Norwegian Prima, which has doubled the prior record. In addition, nearly 20 percent of bookings are for our Haven suites, indicating the desire for top-of-the-line experiences," Sommer said.
Its first itinerary will depart from Amsterdam and travel through Norway and Iceland. Other itineraries for later on in the year include Scotland and Denmark as well as the Caribbean.
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