Norwegian Cruise Lines has announced a redesigned tier structure for its Latitudes Rewards Program, which the lines says makes achieving the next status level easier and adds several new benefits.
The refreshed program now features seven tiers, including a brand-new Diamond status as well as Sapphire, which replaces the previous Platinum Plus tier.
Almost all tiers now feature a reduced points requirement to unlock each new status level, enabling guests to enjoy rewards faster. For example, Silver status is now available to guests with 20 Rewards Points, compared to 30 previously, so guests booking a 10-day voyage in a suite will automatically reach Silver status after a single cruise.
Latitudes members will also have access to a range of new onboard experiences and special offers tiered according to their status, including a one-time free cabin upgrade, the Wines Around the World tasting experience, the Sail & Sustain Mixology experience, member cruises, internet package discounts and novelty signature tier-status pins.
Latitudes members will continue to enjoy existing benefits as they move up the ranks including members-only cocktail parties, complimentary specialty dining and laundry service plus priority tender and disembarkation. They will also continue to get perks such as discounted shore excursions, duty-free shopping, photo packages and spa treatments.
NCL says it is offering travel agents new resources and assets to support them in communicating Latitudes benefits to their clients, including dedicated NCLU training courses available at Norwegian Central.
Cruisers earn one Rewards Point for every night they sail, with an additional point per night for suite and The Haven by Norwegian guests, as well as for members who book a Latitudes Rewards Insider Offer. Guests are automatically enrolled in the program once they return home from their first cruise.
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