HX Celebrates Travel Advisor Appreciation Week With Booking Incentive, Marketing Solution

Image: MS Roald Amundsen (Photo Credit: HX)
Image: MS Roald Amundsen (Photo Credit: HX)
Sarah Kuta
by Sarah Kuta
Last updated: 4:00 PM ET, Tue May 6, 2025

HX is celebrating Travel Advisor Appreciation Week with a new booking incentive and a new marketing solution.

From now through May 14, the company is offering a $300 booking incentive to thank travel advisors. Travel advisors will receive a $300 Amazon gift card for every new booking made for two guests and $150 for new bookings for solo travelers. Group bookings are eligible when guest names are applied, but interline rates and travel advisor fares are excluded. 

In addition, the company is partnering with Approach Guides to debut a new co-branded marketing tool, with a webinar scheduled for May 8. The free platform allows advisors to share pre-built, co-branded content experiences featuring HX itineraries, destinations, offers and signature expedition elements. Advisors can also access a fully integrated co-branded website with real-time pricing and availability.

“HX is the largest expedition cruise company in the world, but many advisors in North America are just getting to know our product,” says Steve Smotrys, managing director and senior vice president of commercial for the Americas. “This partnership gives them everything they need to start promoting HX right away—with intuitive tools that are beautifully designed and built to convert." 

Topics From This Article to Explore

Featured Video

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Mexico for the Western Traveler Part 2: 2026Tuesday, October 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for Discover Mexico for the...
Upcoming Webinar
River Cruises PlusMonday, October 26, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, TravelPulse and leaders from top river cruise companies to get the...
Upcoming Webinar
Worry-Free Access to the World - Part 3Monday, November 2, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
Mexico for the Western Traveler Part 2: 2026Tuesday, October 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for Discover Mexico for the...
Upcoming Webinar
River Cruises PlusMonday, October 26, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, TravelPulse and leaders from top river cruise companies to get the...
Upcoming Webinar
Worry-Free Access to the World - Part 3Monday, November 2, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...