by Lacey Pfalz
Last updated: 8:35 AM ET, Fri March 27, 2026
Holland America Line has partnered with Jefferson's Bourbon to launch a new Ocean Aged at Sea Bourbon series, which will feature one carrel of bourbon to be aged at sea right on every one of HAL's ships.
By the end of April 2026, all eleven of the fleet's ships will carry one barrel each, aging for a minimum of six months at sea, crafting complex bourbons influenced by the climates and geography of the ship's journeys.
Guests will enjoy educational tastings, bourbon directly from the cask post-aging in 2027 and more. The barrels will produce about 150 to 300 limited-edition bottles of bourbon.
"This partnership with Jefferson's Bourbon is another way we're setting ourselves apart through experiences that are too good to hurry through," said Drew Foulk, director of food and beverage revenue and innovation at Holland America Line. "Aging bourbon aboard our ships and offering it exclusively back to guests later reflects our commitment to beverage programs that are shaped by the journey itself."
The joint partnership also coincides with the line's America250 celebrations, as Jefferson's Bourbon offers a legacy that spans eight generations, starting with one of the first women officially documented for her role in producing American whiskey.
"We are thrilled to partner with Holland America Line to embark on a truly unique adventure," said Jefferson's Bourbon owner, Trey Zoeller. "By placing Jefferson's Ocean barrels on their cruise ships, we're diving into a quest to see how different routes and voyages (meaning different climates and agitation) influence the taste, smell, and mouthfeel of our whiskey.
"I truly appreciate Holland America's dedication to experimentation and innovation, allowing us to craft a one-of-a-kind experience for their guests. The whiskey they enjoy will be exclusive to their ships, available only once the voyage is complete. Jefferson's Ocean is a true treasure to savor and share."
Holland America Line is commemorating America's 250th anniversary by offering a special America250 Stars and Stripes cruise, a 28-day Pan Am 100th Anniversary Legendary Voyage, co-branded merchandise with stationery brand Crane, designed by the United States Veterans' Artists Alliance and more.
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