by Sarah Kuta
Last updated: 11:05 AM ET, Mon May 18, 2026
Crystal Cruises is expanding its support for travel advisors with a new partnership with Approach Guides.
Together, the two companies are launching a suite of marketing technologies designed to help travel advisors promote Crystal voyages, engage clients and increase booking.
The program centers around ready-to-use digital marketing pages featuring Crystal’s itineraries, destinations and exclusive offers. These pages can be instantly co-branded by advisors and shared across email and social channels. Each piece of content is paired with a personalized, co-branded Crystal website.
In addition, Crystal is offering agency-level integration options, allowing host agencies to co-brand Crystal content directly from their intranet systems. This ensures advisors can access and distribute marketing materials within their existing workflows, with minimal setup required.
On May 21, Crystal is co-hosting a travel advisor webinar to offer a live, hands-on demonstration of the platform, showing advisors how to co-brand content in real time, create their own marketing assets and begin sharing with clients immediately. Participants will hear from Matias Lira, Crystal’s senior vice president of trade sales for the Americas, and Jennifer Raezer, founder of Approach Guides.
“Today’s luxury traveler expects inspiration and immediacy, and our advisors need technology that deliver both,” says Lira. “Working with Approach Guides provides our travel partners an elegant, intuitive way to market Crystal, combining beautiful storytelling with powerful lead generation. It’s a meaningful step forward in how we support advisor success and help them grow their business.”
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