by Sarah Kuta
Last updated: 1:15 PM ET, Mon March 2, 2026
Azamara Cruises is launching a new travel advisor council.
The council brings together a select group of top travel advisors from the United States and Canada who will serve as trusted partners to Azamara’s leadership team.
Over a 12-month period, council members will provide strategic insights, product feedback and a frontline perspective. They’ll also help test new ideas, refine processes and champion Azamara within the trade.
Members must have a minimum of five years of cruise-focused industry experience, be AWA graduates, and have both sailed on and sold Azamara.
“This council represents our commitment to listening, learning, and growing alongside our travel advisor community,” says Michelle Lardizabal, chief sales officer for North America for Azamara Cruises.
“By formalizing this advisory group, we’re ensuring that advisor voices directly influence our business with the expertise of our valued partners,” Lardizabal continued.
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