YQB Sets Out Strategic Roadmap

Québec City Jean Lesage International Airport (YQB) released its strategic plan for the next five years, laying out goals and objectives that will ensure financial sustainability, enhance the YQB experience, strengthen awareness and appeal, implement its commitment to sustainable development and focus on efficiency and agility.

The six key goals YQB aims to reach by 2030 are:

• Welcome 2.4 million passengers.
• Achieve a net income of more than $5 million.
• Maintain an average passenger satisfaction rate of over 8/10.
• Maintain an employee net promoter score (eNPS) above 35.
• Reduce greenhouse gas emissions by 60% compared to 2016.
• Generate a total of $1.4 billion in economic spinoffs nationally.

The announcement highlights challenges to reaching the goals as well as identifying things such as post-pandemic financial recovery, strong infrastructure, a region that supports the airport, extensive flight offerings, agile operations and improvements that have already been made in public transit access, food services and revamped parking which have already set the airport up for success. 

"The circumstances may seem daunting, but for our team it's a source of motivation," says Stéphane Poirier, president and CEO of Aéroport de Québec Inc. "While the challenges we face certainly require careful attention, we have all the assets needed to distinguish ourselves, adapt to change, and drive growth."  

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