The WestJet Group has partnered with Tel Aviv-based tech startup Fetcherr to implement what it is calling the industry’s first AI-driven pricing, inventory and publishing engine.
WestJet will implement Fetcherr’s ‘Large Market Model’ technology, described as a “market engine that understands market dynamics, precisely forecasts demand and market trends and generates the best market moves based on the predicted actions of all market variables.”
The companies say the technology enables “uniquely granular high-frequency pricing, inventory management and publishing capabilities in one complete system that fully automates processes -- from pricing to publishing -- to optimize operations, streamline workflow processes by publishing fares in real-time, and support revenue generation.”
John Weatherill, WestJet (Photo Credit: WestJet)
John Weatherill, WestJet Group EVP and Chief Commercial Officer stated: “Today’s partnership announcement with Fetcherr is an incredible step forward towards our strategy of leveraging digital transformation opportunities to improve our guest experience and affordability across our operation.”
“At Fetcherr, we believe that our generative AI-powered Large Market Model is the key to creating a new blueprint for the airline industry, where innovation, automation and global market intelligence are the catalysts for a deep transformation,” said Roy Cohen, CEO and Co-Founder at Fetcherr.
“We are thrilled to work together with WestJet to redefine the airline industry by unlocking its full potential through innovation.”
WestJet joins Fetcherr’s network of airline partners, which includes Mexico-based Viva Aerobus, London-based Virgin Atlantic, Brazil-based Azul Airlines and Morocco-based Royal Air Maroc.
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