WestJet Acquisition Of Sunwing To Be Approved Today, Globe & Mail Reports

Image: The Globe and Mail is reporting that the federal government will approve WestJet's acquisition of Sunwing today. (WestJet)
Image: The Globe and Mail is reporting that the federal government will approve WestJet's acquisition of Sunwing today. (WestJet)
Bruce Parkinson
by Bruce Parkinson
Last updated: 9:10 AM ET, Fri March 10, 2023

The Globe and Mail is reporting that the federal government will announce the approval of WestJet's acquisition of Sunwing Vacations and Sunwing Airlines today.

The newspaper cited unnamed sources in its report. It is expected that conditions will be attached to the approval of a deal first announced a year ago.

The Competition Bureau issued a report on the planned acquisition in October 2022, expressing concerns that the combination of the two companies would result in "a substantial lessening" of competition in the sale of vacation packages to Canadians.

From a business perspective, the deal makes sense for the two companies, with Sunwing seen as a stronger tour operator than WestJet's vacations division, and WestJet bringing a much larger and more diverse fleet of aircraft.

Sunwing Travel Group has also become a strong Mexico and Caribbean hotel operator in recent years, although its Blue Diamond Resorts is not part of the proposed deal.

Sunwing, privately owned by the Hunter family and TUI, has been under siege in recent months after much-publicized weather- and labour-related disruptions during the holiday season. WestJet is owned by Onex Corp.

The two companies previously stated that if the acquisition was approved, the two brands would continue to be marketed separately, with the tour operator part of the business based in Toronto, while WestJet would run Sunwing Airlines from its base in Calgary.

Topics From This Article to Explore

Featured Video

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Watch Now!
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Watch Now!
Martinique: a taste of France in the CaribbeanNow On Demand - Originally Live On 6/8/2026Discover Martinique, where French art de vivre meets the Caribbean. Exceptional gastronomy and...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Watch Now!
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Watch Now!
Martinique: a taste of France in the CaribbeanNow On Demand - Originally Live On 6/8/2026Discover Martinique, where French art de vivre meets the Caribbean. Exceptional gastronomy and...