Flight Centre Travel Group's Independent division has announced a new brand to the market - Envoyage which will elevate existing offerings and specialize in corporate and luxury travel.
Flight Centre Travel Group Global Leisure CEO James Kavanagh said the new global brand will allow the company to continue nurturing the huge potential they see in the independent travel space.
"Independent travel has been one of the fastest growing divisions for us in recent years and the investment in our new brand signals the significant role we expect the network to play in our future business model.
"It's our ambition that Envoyage will become a global powerhouse - the most comprehensive, trusted and recognized independent travel brand in market."
The company says the brand will "provide a true heart and home for independent travel agents and agencies with a polished new
visual identity that reflects the Group's experienced global community, industry leading technology and
comprehensive product marketplace."
Flight Centre Travel Group Global Managing Director of Luxury and Independent Brands Danielle Galloway said
Envoyage is the culmination of extensive market research, industry consultation and in-depth design.
"The new brand proposition is compelling, memorable and versatile. Our research tells us Envoyage conjures up a
sense of aspiration, a feeling of security and an immediate association with travel and personalization, so it truly
embodies everything our independent division is about.
"Being part of Envoyage will offer agents the best of both worlds - the freedom of running their own business their
way, coupled with the power of a truly global brand and community."
Anita Emilio, Vice President, and GM at Envoyage Canada, commented the group's strategic direction and its
commitment to the booming market for independent travel agents and agencies in Canada.
As we unveil our fresh global brand, Envoyage is not just solidifying its position as a global powerhouse, but also
reinforcing a robust support network deeply attuned to the unique cultural intricacies and requirements of our
Canadian network. Emilio enthusiastically emphasizes the importance of localized backing, proclaiming, “Our
Canadian team is passionately dedicated to delivering exceptional service—ensuring our customers are our top
priority."
"We look forward to welcoming our existing network of incredible independent agents and agencies alongside
newcomers into the Envoyage family."
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