Flair Airlines Takes a Step FWD

Jen Mallia
by Jen Mallia
Last updated: 12:55 PM ET, Thu April 17, 2025

Flair Airlines has unveiled Flair FWD, a new customer experience platform that promises to make travelling on Flair “smarter, smoother and more rewarding.”

The customer-focused upgrades are already being rolled out, and include:

  • On-Time Guarantee, offering future flight credits if the flight is late by more than 60 minutes, for any reason.
  • Immfly in-seat ordering, letting passengers order food and drinks right from their phones—no cart required.
  • iCoupon digital meal credits on disrupted flights, giving passengers the control to choose and redeem their preferred items.
  • A brand-new, customer-first website, rebuilt to make booking faster, easier, and mobile-friendly.
  • The launch of Flair's new Voyage Inflight Magazine, featuring travel tips, unique escapes, and stories from across Flair's growing network of 35+ destinations.

"We're done talking about the future of travel—we're building it," said Maciej Wilk, Interim CEO of Flair Airlines. "Flair FWD is our commitment to passengers: better tech, better tools, and smoother customer experience. We're moving fast, raising expectations, and delivering unbeatable value to our passengers."

Flair FWD via Tomer Vitebsky

Flair FWD exhibit opening (Photo Credit: Tomer Vitebsky)

As part of the launch, Flair Airlines engaged the help of award-winning photographer and National Geographic Explorer Mackenzie Calle. Calle flew with Flair to capture an “unfiltered, in-motion look at the airline's transformation.” The work was showcased at an exhibition in Vancouver.

Flair recently announced increased service on its Winter 2025 routes. 

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Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

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