Carrier Claims ‘Flair Effect’ Will Save Canadians $300 Million This Year

Low-fare carrier Flair Airlines says the "Flair Effect" is expected to save Canadian travellers at least $300 million in 2023. 

The "Flair Effect" aims to measure the impact Flair has on air travel affordability for Canadians. Fare data is based on a comparison of average Flair rates with average standard industry rates across overlapping Canadian markets.

The Flair Effect measures the savings customers make on Flair's own flights as well as the impact Flair's presence has on the entire market as competitors attempt to match Flair’s fares. 

The airline says it saved Canadians over $256 million in air fares in 2022. In 2023, Flair's forecast suggests Canadians will save even more with an average saving of 34% per ticket. 

"From the start, Flair was designed to bring real change and true competition to the market by offering something unique, a purpose-built ULCC focused on making travel accessible to every Canadian," said CEO Stephen Jones.

"Not only have we come in with game-changing fares, but we have also seen the positive impact that challenge created as other airlines attempt to make their tickets more competitive – all to the benefit of making life more affordable for the Canadian traveller." 

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